Built on Accountability.
Driven by Results.
We are a boutique recruitment and HR advisory firm based in Dubai, part of the Altara Group. We exist to give growing UAE businesses access to the rigour of a global firm with the speed and accountability of a specialist partner.
Our Story
Why We Built Something Different
Prime HR Advisory was founded on a straightforward observation: mid-sized businesses in the UAE were being underserved. The large global agencies treated them as low-priority accounts. The smaller local outfits lacked the rigour, the networks, and the legal backing to do the job properly.
There is a gap between volume recruitment and genuine advisory. We exist to close it.
As part of the Altara Group, Prime HR Advisory was built with a structural advantage from day one: in-house UAE legal expertise, established government relationships, and the operational depth of a group business, combined with the focus and speed of a boutique specialist.
We work exclusively with employers who want to hire right the first time, and with candidates who deserve to be placed in roles that actually fit. Every search we take on carries a 90-day post-placement commitment and a six-month replacement guarantee, because we stand behind every person we place.
Our Approach
The Standard Has Been Too Low
Most recruitment agencies in Dubai offer the same thing: a database search, a shortlist of whoever is available, and a handover. We built a different model, one where we are accountable for what happens after placement, not just before.
Typical Agency
CV submitted, invoice raised, job done
10–20 CVs sent; volume over relevance
No salary benchmarking before the brief
Replacement guarantee: 30–90 days, conditional
UAE labour law? Referred out to a third party
No structured post-hire follow-up
Prime HR Advisory
Structured brief, market audit, then we begin
Maximum 5 candidates, each genuinely assessed
Honest salary benchmarks shared before you commit
6-month free replacement, no conditions, no extra charge
In-house legal team via Altara Group, UAE compliance built in
30/60/90-day check-ins with client and candidate, every time
Honest Before Helpful
We share market realities salary ranges, candidate availability, realistic timelines before you commit. No bait-and-switch, no overcommitted pipelines.
Candidates Are Not Commodities
We interview every candidate we put forward. We assess for culture fit, team dynamics, and long-term retention not just whether their CV matches the job description.
Accountable Past Placement
Our relationship does not end when an offer is accepted. Structured check-ins at 30, 60, and 90 days catch early misalignment before it becomes a costly mis-hire.
Legal Expertise, In-House
Through the Altara Group, our clients access UAE labour law guidance directly, not through a referral to an external firm. Compliance is part of the service, not an upsell.
Deep Sector Knowledge
Our consultants focus on specific verticals. We understand what a strong GM in Hospitality looks like differently to a CFO in Financial Services, because we have placed both, repeatedly.
Fair, Transparent Pricing
No hidden fees, no inflated rates for mid-market mandates. Our fee structure is discussed at the first meeting and does not change. You know exactly what you are paying for.
Part of Altara Group
Group Strength.
Boutique Focus.
Prime HR Advisory is the people and talent division of the Altara Group, a Dubai-based professional services group with practices spanning legal, commercial advisory, and HR.
This structure gives our clients something most boutique recruitment firms cannot offer: integrated legal expertise and group-level institutional knowledge, without the overhead or the impersonal service of a large agency.
Part of
Altara Group
A Dubai-based professional services group providing legal, marketing, commercial advisory, and HR solutions to businesses across the UAE and wider GCC.
Our Values
What We Stand For, Every Day
Our values are not aspirational, they are operational. They govern every brief we take on, every candidate we represent, and every invoice we raise.
Honesty First
Radical transparency in everything
We tell clients what the market actually looks like, not what they want to hear. If a salary band is unrealistic, or a role will be difficult to fill, we say so at the first meeting. That honesty is what builds long relationships.
Full Accountability
Responsible beyond placement day
Our guarantee is not a marketing line. Every placement includes 90-day structured check-ins and a six-month free replacement, because we believe we should own the outcome, not just the process.
People Over Process
Human judgement, not database matching
Technology assists us; it does not replace us. Every candidate we recommend has been personally interviewed and assessed, not just keyword-matched to a job description. Recruitment is still a human discipline.
UAE Expertise
Local knowledge, global standards
The UAE has a unique business culture, regulatory environment, and talent landscape. Our team does not retrofit a generic playbook, we have built our entire practice around the specific demands of hiring and managing people here.
Work With Us
Let's Have an Honest Conversation
No obligation. No sales pitch. Just a frank 30-minute discussion about your hiring challenges and what the UAE market currently looks like, whether you are ready to brief us or not.
For Employers
Looking to Make Your Next Hire?
Book a briefing call and we will share an honest market assessment, salary benchmarks, talent availability, and a realistic timeline, before you decide whether to engage us.
Start the ConversationFor Candidates
Looking for Your Next Chapter?
Register your profile with us. We will reach out confidentially when a role genuinely matches your background, never speculatively, never without your consent.
Submit Your CV